aaron

I build ideas into worlds_
sometimes polished, sometimes raw,
always intentional with personality.

Aaron seated in front of a brightly painted mural

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

My approach is influenced by childhood cartoons, anime, space exploration, street culture, music, and the world around me. I’m drawn to bold visuals, playful ideas, and unexpected details—creating work that feels expressive and imaginative while still being intentional. Whether physical or digital, I’m always looking for new ways to turn an idea into something people can see, feel, and remember.

Contact

aarondotjpeg@gmail.com

What I do

Graphic Design & Brand Development

Visual identities, illustration, print, packaging, and creative systems built to give brands a different point of view.

Web & Digital and Interactive Design

Thoughtful, responsive digital experiences designed from the smallest to largest screen.

Art Direction & Creative Leadership

Concept development, visual direction, storyboarding, and guiding ideas from their earliest stages through execution.

Creative Discovery & Concepting

Finding the idea pursuing, shaping it into something tangible, and figuring out the most interesting way to bring it to life.

Experience

JULY 2025 -
Present

OCT 2022 -
APR 2023

JULY 2025 - Present

Lead Web Designer / Art Director

Hydra Workflows

Lead web design, creative direction, and digital branding for AI-focused workflow and automation projects.

OCT 2022 - APR 2023

Head Graphic Designer

Lucidity Festival

Led creative direction and branding development for the festival’s 10th anniversary campaign.

View Resume

I like strange ideas, good
coffee, and making things that
are hard to ignore.

Making Identities

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

NutraKey supplement packaging — Envié, Fish Oil, MCT Oil and Optima

01

NutraKey Health

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

NutraKey product range and social campaign — BCAA, L-Carnitine, Whey Optima, TruPre and V Pro
Repp Sports supplement packaging

02

Repp Sports

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

Repp Sports product range
Nutrex Research supplement packaging

03

Nutrex Research

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

Nutrex Research product range

World Wide Web

Rearrange Us

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Content Creation

I’m aarondotjpeg, a multidisciplinary creative working across graphic design, branding, art direction, illustration, and digital experiences. I move between disciplines freely, using whatever medium best brings an idea to life.

Born in New York and now based in Florida, my creative path has taken me across the country, shaped by different people, places, and experiences along the way. Drawing, photography, and design have always been interconnected parts of how I create, eventually growing into a broader practice that includes branding, digital experiences, and creative direction.

aaron

Aaron Hernandez

aarondotjpeg@gmail.com

Resume

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